Pay-it-forward · at the point of sale

A coffee
you buy
today
warms
someone else
tomorrow.

Float is a pay-it-forward ledger for independent retailers. Customers pre-pay into a business's float. That credit finds someone who needs it.

For
Independent cafés & shops
What
A float, not a loyalty scheme
Status
Trial ready
Get your shop set up →
4G
100
float terminal · 00132
01 - The Problem

Independent retail
is fragile.

Context

Someone walks into their local café on a hard week. They’ve been there a hundred times. Today they can’t quite afford it. The person behind the counter knows their name, knows their order, but has no mechanism to help without it feeling like charity.

The regular who was in that morning would have covered it without a second thought - if there was a way to do that. There isn’t. Not yet.

Float is built for that moment. A pay-it-forward ledger at the point of sale, funded by regulars, managed by the business. Not an app for the giver’s ego. Not a charity. Just a pot that sits there, ready, for when someone needs it.

50k
independent cafés in the UK, most without any giving or loyalty mechanism
£2bn
estimated value of unused UK gift cards annually - value that loops back, not forward
0
mainstream fintech products built for pay-it-forward at independent retail
The desire to help is everywhere.
The infrastructure for it is nowhere.

A ledger,
not a loyalty
scheme.

How it works

The business already knows who needs a hand. Float gives them a resource to act on that knowledge - quietly, without embarrassment for anyone. The giver never meets the receiver. The app just holds the pot.

01
Customer adds

A regular taps a QR code. Adds what they feel like. No account, no friction. They go about their day. The pot grows.

02
Business holds

The barista knows who has been struggling. The float gives them something to act on - no policy, no form, just discretion.

03
Someone benefits

The giver gets a single notification. No names. Just the quiet certainty that it went somewhere it was needed.

4G
100
float
Live Demo
Tap to try it
Walk through a real transaction
terminal · ready
Climpson & Sons
Broadway Market, E8
float
Your order
Flat white£3.50
Oat milk+£0.40
Total£3.90
Climpson & Sons
has a community float
float
Regulars here pre-pay for strangers. Want to contribute?
Round up
Bring it to £4.00
+£0.10
Pay it forward
Cover a stranger’s coffee
+£3.50
Not today
Just the £3.90
-
Confirm payment
Climpson & Sons
float
Your coffee£3.90
Total£3.90
Visa ···· 4411
Tap to pay
£3.90
paid
floatterminal · 00132
Why a ledger, not a jar

Goodwill
already exists.
A ledger makes it count.

The difference

Cafés already do a version of this - a tip jar, a suspended coffee chalked on the wall, a quiet word and a comped sandwich. It runs on trust, but it doesn't scale, it isn't visible, and nobody can see whether the money reached anyone. Float keeps the goodwill and gives it a ledger.

Givers know it landed

Every contribution is recorded, and the giver gets a single notification when it's used. Proof it went somewhere it was needed, without names and without watching.

Receivers keep their dignity

No jar to reach into, no conversation, no list on the wall. The business hands it over quietly, and the record only ever says redeemed by a stranger.

The shop keeps the money

Float never holds a penny. Contributions settle straight into the business's own account, and the ledger just records what is earmarked as float. Safer than a jar, and simpler than it sounds.

It's visible, and it scales

The pot grows in real time, and a whole high street can run on the same rails. A chalkboard tally can do neither.

Live demo · tap to try it

Walk through a real transaction

These are the working screens, running in demo mode. Top up on the counter till, or watch a shop's public pot page breathe.

Open the till → Open the pot page → Merchant dashboard →
Run a shop yourself?
Get your shop set up →
Free to run, and the money stays in your own account.
03 - What it costs

Free for
the shop.
Simple to run.

For your shop

Float is free for the business to run. Contributors cover a small fee on their top-ups - a marginal premium on generosity that most people happily accept when the purpose is clear. You never pay to have a float, and you never hold the money.

Cost to you
Free to run

No setup fee, no monthly charge. Running a float costs the shop nothing. Analytics - who contributes, how the pot moves - are an optional extra you can take or leave.

The money
Stays in your account

Float never holds a penny. Top-ups settle straight into your own account through your card reader, and the ledger just records what is earmarked as float. You decide who redeems.

The work
A tap, nothing more

No new hardware and no new till. A regular taps the reader or scans a QR code, and staff mark a redemption with a tap. That is the whole workflow.

The catch
There isn't one

Contributors cover a small fee on top-ups - that is how Float keeps the lights on. The shop pays nothing, and the person who needs a hand pays nothing.

04 - What it changes

Independent,
and doing it
differently.

The point

Independent shops run on relationships, not schemes. They already know who is having a hard week - they just never had a normal way to act on it. No charity, no forms, no chain-store loyalty card pretending to care. Float hands a single café something that used to take a bank or a big brand, and lets it stay exactly what it is - independent, local, and run on trust.

£0.
Cost to businesses to run a float
10s
Time to top up via QR
100%
Business control over who redeems
0
Data sold. Ever.
Float doesn’t disrupt
independent retail.
It lets it do things its own way.
For shop owners

Put Float
on your counter.

Tell me a little about your shop and I'll get you set up. Free to run, and nothing to hold - the money stays in your own account.

Prefer email?